I Know What to Answer Them. How to Properly Handle Negative Reviews and Comments Online

People actively use reviews on the internet to express their dissatisfaction and criticize other individuals or companies. Timur Aslanov offers ways to protect yourself from such negative comments—and even use them to your advantage. He presents clear tools and real-life examples to help fight negative reviews online.

In this book, you will learn:

- why it’s important to respond to negative comments;
- how to tell emotional reviews from constructive criticism;
- what the difference is between “haters” and trolls;
- what “sausage” means and why you shouldn’t answer it.

Timur Aslanov has extensive experience in public relations, effective communication, and sales management.