According to a number of researchers, a person’s success in business communication depends 85% on their ability to build a dialogue with partners and only 15% on their professional preparation.
Seven out of ten dismissed employees part ways with their job not because they couldn’t handle their duties, but because of disagreements and conflicts with colleagues.
How do you learn to argue? What tricks in arguments are used most often? How can you counter them and achieve success in difficult negotiations?
Psychologist V. A. Vinokur examines questions related to the meaning of arguing in interpersonal communication. Using a popular and accessible style and a large number of examples, the author demonstrates various types of tricks in arguments, provides techniques for countering tricks—allowing you to eliminate disagreements and increase the effectiveness of negotiations.