Theory of Generations. The Extraordinary X. 1964–1984

This book is dedicated to Generation X—people born between 1964 and 1984.

You will learn what values unite representatives of this generation. You’ll meet examples of practical solutions focused on business interaction with “Xs.” You’ll understand the logic of their actions, their priorities, and the expectations of Generation X.

Representatives of Generation X will be able to recognize themselves and their actions both at work and in their personal lives.

The book will be useful for professionals who work with people in different fields—management, marketing, sales, advertising, communications, and strategic planning.