The book convincingly argues that corporate culture matters far more than strategy, finances, and the markets where the company operates. The author describes what organizational culture contributes to long-term business success and explains how to change the stereotypes that have formed in this field. This process requires significant effort from company owners, but as a result, leaders become those who keep an eye on the company’s “corporate health,” because this unique advantage can’t be copied.
At the core of the book is the author’s many-year experience as one of the leading thinkers in the field of business. He describes in detail the tools needed for serious and interesting work.