“...Even a mediocre or faceless publicist can still be useful; even if they only retell facts of public life, they remain not just beneficial—they are necessary and deserve respect as a person who acts without ‘irritation of captive thought.’ Someone who has a certain direction—even if borrowed—can also be useful. When the main currents have already been outlined clearly enough, in publicism it is permissible to repeat other people’s ideas without humiliating one’s own dignity; not everyone has to be a leader—ordinary executors are also needed...”