Start with Why: How Great Leaders Inspire Everyone to Take Action

A successful company doesn’t begin with million-dollar investments—it begins with the question “Why.” There are leaders and companies that are popular and achieve a certain level of success. And there are those that are able to inspire others and lead the way. They manage to do this because they know why they exist. They set high goals, challenge society, and know why they do what they do. Discover the secrets of leadership and motivation by the example of such companies as Apple, Southwest Airlines, and others!

This book is for those who want to inspire people, and for those who want to find someone who will inspire them. This book was not created to tell you what and how to do things. Its purpose is not to provide you with an action plan. Its goal is to offer you a reason to act.