An angry customer is ready to wipe both you and your company off the face of the earth—and all because you served them badly. Yes, you are not an angel and sometimes make mistakes!.. However, a customer who comes to argue with you is much better than a customer who goes off telling their acquaintances never to buy anything from you. A small effort—and a sworn enemy turns into a faithful friend!
John Tschohl calls this transformation trick “compensation.” In his audiobook “Loyal Customer,” he lists a whole set of techniques that will help you not only make amends to a dissatisfied customer, but also persuade them to stay with you rather than go to a competitor. Every seller and service provider should know these techniques and use them actively. Then the customer will always be right, and you will always be able to make a profit from them!