The Catalyst: How to Change Anyone's Mind

Everything we do is connected to the use of words. Words help us persuade, communicate, and build connections. They play a key role in leadership, sales, raising children, education, politics, medicine, and even in our thoughts. Jonah Berger, a professor at the Wharton School of Business, identified six types of words that work especially effectively. His recommendations will help you convince clients, capture an audience’s attention, motivate people to take action, create a good impression, and achieve other goals. This book offers powerful tools and techniques to help you achieve outstanding results in many areas of activity.