The Director Gene

A positive book. Very easy and simple to write, yet about very important things. Right from the cover, the reader is promised 17 management rules, and each of them is devoted to its own chapter.

The book’s main meaningful ideas:

1. If you don’t have a strategy, then you don’t have a business.
2. A successful, profitable business can’t run by itself or with hired employees alone. Daily work by the director is important. “The director must come to work every day.”
3. It matters who you work with. So in your boat—what the author calls a bus—you need to put the right people.
4. It’s important to be decent and stick to principles. This saves time and money.
5. The author debunks the rule “The client is always right” and says that you need to find your client and work only for them.
6. “Learn something new about your competitors every day. This is the best way to learn something new about yourself.”
7. The author emphasizes the importance of plans: “As the grandmaster Tartakower said, it’s better to have a bad plan than no plan.”
8. “You can change only what you can measure.”
9. “No goal is ever the last.”
And there’s much more interesting information about positive management in Russian.