Customer Energy. How the Human Approach Pays Off in Business

If you have a business, you have clients with whom you’ve already built certain relationships. But are you using this resource to its full power? The point is that when a business interacts with a client, energy is created, but not everyone understands how exactly it should be used. In the new book by Yevgeny Shchepin, you’ll learn everything about the client’s energy and how, by using it, to make your business truly successful. The author managed to collect and analyze years of experience from a wide range of Russian companies—from a small sanatorium in Sochi to the service “Yandex. Taxi.” You’ll learn how to motivate employees to work productively with clients and how to understand what the client truly wants. You’ll learn to fight consumer terrorism, stop fearing criticism, and begin using it constructively for the benefit of the company. And finally, you’ll figure out how to build a company with a service people fall in love with and sincerely recommend.