Authenticity: What Consumers Really Want

Public opinion and our own complexes often prevent us from being ourselves. Many of us get so used to wearing masks that we stop understanding where real life is and where the role imposed by circumstances is. Gradually we lose authenticity — the ability to hear ourselves and do what brings joy.

When we spend years on work we don’t love and on communicating with the wrong people, we complain that our life didn’t turn out. The desire to be ourselves usually returns after a harsh shake-up — for example, after the death of a loved one or the loss of a business. But you can get it back in a less traumatic way too. World expert in positive psychology Stephen Joseph tells you how in the book “Authenticity: How to Be Yourself.” He supports his theory with examples from his extensive practice and offers simple exercises to help you regain authenticity and become a happier person.