Famous industry expert Just Van Deren reveals the reasons behind the success of game projects like Minecraft, Fortnite, Pokémon Go, Angry Birds, and others.
In the book, the author explains in detail how Sony and Electronic Arts managed to break Nintendo’s monopoly, how Valve revolutionized the industry with mods, and how Pokémon Go and Angry Birds overcame the giants of the game industry.
It also tells the story of two Harvard Business School graduates who founded the largest retail network, GameStop, and avoided bankruptcy.
The author analyzes all these phenomena in depth, immersing the reader in the inner world of the game industry.