You Are Not So Smart: How Beliefs, Convictions and Opinions Change

David McRaney invites you to set off on an exciting and inspiring journey, where you’ll meet activists, scientists, and followers of a cult. Your experience may be truly shocking, as the author will explain the mechanisms by which beliefs are formed and the difficulties of changing someone’s point of view. The book examines political agitators, religious sect members, and conspiracy theorists, and also considers how our brain processes information and under what conditions it is possible to change viewpoints. The knowledge you gain will help you influence the opinions of others—whether it’s one person or millions. Immerse yourself in the captivating world of the psychology of persuasion!