Alive: How Corporate Culture Saves People and Companies

In a lively team, work every day runs like a living thing, and people often smile. In crisis times, such organizations become more disciplined, retain the best employees, and quickly respond to changes. The key principle of resilience is corporate culture—an not-so-obvious reality that influences the outcome.

If a leader ignores corporate culture, they make a fatal mistake and lose a strategic advantage. Companies that invest in corporate culture are worth several times more. This is proven by research from international experts at Denison Consulting, which involved 1,057 companies over 20 years.

The author of the book, Mark Kukushkin—one of the most well-known Russian experts in leadership development and corporate culture—will explain what an intangible culture can do and how to manage it so that the business produces results.

The book is useful for business owners, executives, managers, HR specialists, and for everyone who wants to gain competitive advantages in the market and see their company as “alive.”