Ruthless Marketing: How to Use Artificial Intelligence and Automation Services in Practice

Here is a practical guide from recognized marketing specialists—multibillionaire and New York Times bestselling author Dan Kennedy and web developer, IT consultant Paritv Shah. They share clear, proven approaches to hard automation of marketing. The authors show how to use technology not “for the sake of fashion,” but as a way to achieve measurable results: growing sales, increasing profits, and raising the value of the company. To do this, marketing must function as a single, built, integrated system—not a set of disconnected and random actions. Technology will help create such a system faster and more effectively than ever before. You’ll learn how to apply AI to multiply the power of copywriting and data work; how to choose a CRM that will support sales growth and customer retention; how to attract an audience in the digital environment using a funnel that actually works; and how AI can re-engineer business processes and deliver a noticeable leap in development. Put marketing on autopilot—and watch the business gain momentum.