Do southern Koreans really eat dogs? And if not, then what do they eat? What are the features of South Korean cinema? Are there many surnames in Korea? Why is plastic surgery so popular there, and how can you estimate a Korean person’s age just by looking? How to live in the style of “ppalli-ppalli”? How complex is the Korean alphabet? What do people on the 38th parallel feel, and how great is the role of religion in the life of a South Korean—and finally, why is Korea called the Land of Morning Freshness? The author attempted to answer these and many other questions in this book.
Contents:
Preface
Chapter I.
1. Learn, learn, learn—and also work!
2. Korean-style industriousness
3. Golf, room, sul, or How hard it is to be a businessman
4. “Chaetkhyeokkhyu,” or Be financially literate
5. Do they give “on the side” in Korea?
Chapter II. The subtle strings of the Korean soul.
1. That tempting word “sul”: Koreans and alcohol
2. “Meeting-mingeting,” or Relations between the sexes
3. Wedding—another way to earn money
4. Stay healthy, or the well-being era
5. Suspicious? Call 111!
6. All roads lead to Seoul
7. In the shopping whirlpool
8. Honesty for two million
9. Every Korean man’s honorable duty
10. People of mountains and people of the sea
Chapter III. A society without equal people.
1. The world of brothers and sisters
2. A Korean without a community—no Korean
3. “Our husband,” “our wife,” “we”
4. Chuseok and Solnal—two main holidays
5. The land of people with the same surnames
6. A nation of hereditary nobles
Chapter IV. If you don’t praise yourself… or why Korea must be a great country.
1. A country with a five-thousand-year history, or Tales about Korean elephants
2. Do you know “Hallyu”?
3. The most scientific alphabet in the world
4. The four seasons of the year, or Another reason to be proud of yourself
5. Why Korean cuisine shouldn’t be popular
6. If Ukrainians go crazy for lard, then Koreans go crazy for kimchi
7. Cinema—another mirror of the Korean soul
8. “High-tech” in Korean
Chapter V.
1. These hot Korean guys… A volcano of Korean character
2. Dynamic Korea, or Life in “ppalli-ppalli” style
3. Paradise of plastic surgery
4. Christ or Hell: features of Korean religiosity
5. Freeing oneself from the mortal world
6. Koreans and cars
7. “Ajumma” is a diagnosis
Chapter VI.
1. From isolation to globalization: “Hangugines” and “Vegugines.”
2. Do you speak Konglish?
3. On the threshold of a multinational society
4. K-pop on our street
5. They meet you by your clothes
6. The 38th parallel of the Korean soul
7. They about us, we about them
8. Russian corners in Korea
Chapter VII.
1. You can’t understand Korea with your mind… If a dog disappears, look in Pak’s cooking pot
2. How well you speak Korean!
3. Why Koreans are always older than their foreign peers
4. The Land of Morning Freshness, or Why Korea isn’t Korea
5. About a Korean monastery and a чужий rule
6. What Koreans should learn from
Instead of an epilogue