The simplest way to get what you want in negotiations is to play fair, the author of this book believes. Vladislav Yakhtchenko, a business trainer in the art of speaking, author of the bestseller “Dark Influence,” is in the TOP 10 best speakers at TEDx-Redner events. He suggests that in any communication you follow the principles of “white rhetoric,” which lead not to a one-time victory, but to long-term cooperation. The author also shares an entire arsenal of tools so that you learn to quickly find arguments, hear your counterpart, and ask the right questions. Thanks to this book you will learn about: – 10 skills of “white rhetoric” for every day; – 10 best styles of argumentation; – 10 taboos in a dispute.