Today Alexander Turlakov is a well-known blogger and a consultant in social media. But not too long ago, social media simply didn’t “work” for Alexander. Hundreds of attempts to succeed: YouTube, Instagram, “VKontakte”—none of it delivered results. And then—TikTok! Literally overnight, Alexander managed to break into the “top” of the trendiest platform of the last few years. The author analyzes TikTok’s algorithms, explains how to start from “negative” positions, how to grow without investments, and how to deal with the feeling that everyone around you has already surpassed you. He also goes behind the scenes of social media and shows what difficulties beginner bloggers may face. You decide for yourself whether to use this social network or not. But you need to know one thing: TikTok has a future!