In the Name of Gucci: A Memoir by the Daughter

An honest story about Aldo Gucci and the empire he created: everything that was hidden from the general public is revealed in one book. Patrizia Gucci spoke about her father as a person—not as a head of a brand. Real emotions and passions, love and betrayals: this part of the family saga remained unknown, and attempts to uncover it met resistance from members of the dynasty. You’ll feel the atmosphere that reigned inside the famous family, see unique archival photographs, and read candid letters that Aldo Gucci wrote to his beloved. “The public thinks that behind the scenes of fashion houses glitters just as glamorously as models on a runway. But in reality everything turns out completely different. Even the greatest designers have plenty of skeletons in their closets. This book is an Italian-bright story of love, hatred, and betrayal.”