The Power of Habit: Why We Do What We Do in Life and Business

Pulitzer Prize winner Charles Duhigg opens up for listeners a fascinating world of the latest scientific discoveries that explain how habits form and why they exist—and how they can be changed.

How does “Starbucks” win over its customers?

Is it possible to program yourself for victory?

Do the habits of one person influence the achievement of a common goal?

By skillfully reinforcing scientific information with the most interesting examples—stories from the lives of major corporations, successful sports teams, and even the civil rights movement—Duhigg leads us to a completely new understanding of human nature and its truly unlimited potential.

Everything depends on the power of habits: exercise and the fight against excess weight, professional effectiveness and financial success. By changing habits, we can change not only our own lives, but also the world around us!