Great by Choice

Ten years after the worldwide success of the bestseller “From Good to Great,” Jim Collins wrote an equally gripping book—Great by Choice. This time, the author asks why some companies thrive amid economic instability, even chaos, while others go under.

Based on years of research, Collins and his colleague Morten Hansen developed principles for building a great and resilient enterprise in our unpredictable, eventful times. After reading this book, you’ll learn that:

The best leaders aren’t especially eager to take risks or be creative—they’re disciplined, rely more on experience, and hedge paranoiаcally.

Innovation by itself isn’t a trump card. Much more important is the ability to manage innovation, combining creativity with self-discipline.

The idea that you need to make “fast decisions” and “respond quickly” is a serious misconception that makes you crash at high speed.


Book’s highlights
The foundations of this book are the research results the authors gathered over 9 years! They say the findings surprised them greatly. No matter how unexpected and unbelievable the conclusions might be—this is what the data says. And you don’t argue with numbers.

Why we decided to publish this book
This is already the fourth book by a recognized classic of business literature that we are publishing! Collins’s books are a real pleasure for those who love precisely crafted and very useful business literature grounded in a solid foundation of scientific research.

Who this book is for
For entrepreneurs, business owners, and top managers who have to develop their companies in these unstable times.