One of the most authoritative world experts in behavior and change, Ben Tyler offers his own concept consisting of just three steps that helps produce real change.
The success of any person or business depends on the ability to change. A company that wants to remain a leader in its field must continuously implement innovations. A person striving for career or personal growth needs to take certain actions to do so.
In this book, you will learn
why change is so important, but so difficult;
how to apply the concept in practice to achieve outstanding results;
how to correctly create a step-by-step plan and start acting based on the latest data from behavioral science.
At the end of the book you will find the “Behavior Change Handbook”—82 practical tips based on behavioral science. They will help you correctly draft an action plan. And then—systematically and effectively achieve important changes wherever you think necessary: at work, at home, and in any situation.