Inspired: How to Create Tech Products Customers Love
9 hrs. 23 min.
Language
Russian
Author
Kagan Marty
Author
Kagan Marty
Narrator
Andrey Kurilov
Narrator
Andrey Kurilov
Description
A product management guide for product managers.
This book presents the core principles of designing and launching breakthrough products, describes the roles of team members, and explains the process of creating a marketing strategy and sales.
Investors, company owners, product managers, marketers and sellers, programmers and designers will gain interesting ideas and tools they can use to create breakthrough products and implement business strategy.
How do the most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—manage to create products that win the admiration of billions of people worldwide? In this book, well-known high-tech product management specialist Marty Cagan delivers a full-scale master class on how to organize product management and how to build high-tech products that customers will love.
After studying chapters on building an effective team, the methodology of breakthrough products, and implementing a strong product management culture, you will be able to apply this knowledge immediately in your company.
The first edition, released ten years ago, became a popular reference for managers of technological products and can be found in practically every successful high-tech company. The second, fully updated edition aims to be an invaluable source of knowledge for managers of high-tech products.
This book presents the core principles of designing and launching breakthrough products, describes the roles of team members, and explains the process of creating a marketing strategy and sales.
Investors, company owners, product managers, marketers and sellers, programmers and designers will gain interesting ideas and tools they can use to create breakthrough products and implement business strategy.
How do the most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—manage to create products that win the admiration of billions of people worldwide? In this book, well-known high-tech product management specialist Marty Cagan delivers a full-scale master class on how to organize product management and how to build high-tech products that customers will love.
After studying chapters on building an effective team, the methodology of breakthrough products, and implementing a strong product management culture, you will be able to apply this knowledge immediately in your company.
The first edition, released ten years ago, became a popular reference for managers of technological products and can be found in practically every successful high-tech company. The second, fully updated edition aims to be an invaluable source of knowledge for managers of high-tech products.
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