Customer Base Management. How to Set Up a Client Department and Get Maximum Results
12 hrs. 18 min.
Language
Russian
Author
Alexander Yerokhin
Author
Alexander Yerokhin
Narrator
Albert Khasiev
Narrator
Albert Khasiev
Description
Most companies focus on attracting new customers, even though 80% of profit comes from returning customers. The authors offer a system of methods and tools for managing a customer base that will help increase profit and reduce the risk of losing customers.
The book examines strategies for growing, retaining, and saving effort when working with existing customers, the necessary sales reports, a system of financial motivation for a customer manager, specifics of working with existing customers, and their reactivation with high conversion.
Alexander Erokhin has more than 24 years of hands-on practice in sales management, and Andrey Klimov has over 20 years of experience managing marketing and sales departments.
The book examines strategies for growing, retaining, and saving effort when working with existing customers, the necessary sales reports, a system of financial motivation for a customer manager, specifics of working with existing customers, and their reactivation with high conversion.
Alexander Erokhin has more than 24 years of hands-on practice in sales management, and Andrey Klimov has over 20 years of experience managing marketing and sales departments.
