On January 9, 2007, Steve Jobs unveiled the iPhone, which became a technological and economic phenomenon. Apple’s most successful product—annual sales reaching a billion! But what lies behind the creation of this technological “miracle,” without which no modern person can imagine their life? Apple keeps this information secret, broadcasting a polished, cut-down, edited official version that leaves all the questions that concern us unanswered. That’s why the book’s author conducted his own investigation—talking to Apple’s leading engineers and personally tracing the entire path of the iPhone: from the idea to implementation, from Palo Alto to Shanghai, and from China to the rest of the world. As a result, an unexpected and captivating story emerged about the appearance of the astonishing “universal device,” as Steve Jobs described it 11 years ago.
The book made the shortlist for Financial Times’ “Book of the Year” award.
One of the best books in the “Business” category, according to CNBC, Bloomberg, Financial Times, and other publications.