Wild Ride: Inside Uber's Quest for World Domination

In your pocket, something amazing—a simple, quick way to call a taxi that can take you anywhere. In your hands, something just as amazing—an previously untold story of Uber’s meteoric rise and the enormous ambitions of its founder, Travis Kalanick. Uber and Kalanick inspire admiration and envy from competitors. They challenged the industry, forced people to argue about the exploitation of drivers, and permanently implanted in consumers’ minds the idea that before a ride, you need to know the identity of the driver. But that’s not all. It was Uber that introduced the global business concept of “uberization”—the use of computer technologies in transactions between customers and service providers. And today, “uberization” is not only taxis. Giants like Airbnb and Alibaba Group use “uberization” in their everyday work. This book offers an inside look at Uber’s global empire—its past, present, and future.