All our life is negotiation. With a spouse, with our mother, with a restaurant manager, with a neighbor in the parking lot. “Dragons” are our counter-negotiators: fire-breathing and guarding their gold; dressed in impenetrable steel scales; many-headed, and with each of those heads you must conduct separate negotiations. In this book, you’ll find dozens of cases and real negotiations, with a detailed breakdown of each participant’s motivation, weak points, tactics, and mistakes, analyzed by an expert with thirty years of experience. You’ll see how to act in the most complex, non-standard, and tough negotiations. And you’ll expand your arsenal with reliable tools and techniques that will help you succeed even in the most hopeless negotiations. If you encounter a dragon in the field—armed with this book—you won’t leave it a chance.