You're Worth More: How to Increase Your Popularity and Value in Others' Eyes

Want to increase your income without changing your job and without taking on extra responsibilities? Invest in your professional reputation. Make sure you’re known and valued not only inside the company, but also beyond it. Increase your market capitalization. The foundation of Elena Tamazova’s program—business trainer and coach with 15 years of experience in public relations and marketing communications, including at Colgate-Palmolive and the UN—is the nuclear model of building a personal brand. It allows you to develop your reputation step by step and achieve impressive results in record-short time. And you’ll also understand yourself and answer questions: “Who am I?,” “Where am I going?,” “What will I do in 10 years?,” “How am I better than others?”

Thanks to this book, you can:

• find your “hook”;

• get rid of internal limitations;

• communicate effectively with people;

• increase your perceived value in the eyes of others.