Toyota. The Path to Perfection
8 hrs. 23 min.
Language
Russian
Author
Tsuneyoshi Noji
Author
Tsuneyoshi Noji
Narrator
Mikhail Zolkin
Narrator
Mikhail Zolkin
Description
The true reasons behind the success of the Japanese auto giant.
Toyota began its rise-story when Japan was recovering from defeat in World War II. Against the backdrop of occupation and total devastation, company leadership created a production system whose efficiency surpassed even Henry Ford’s conveyor and other similar approaches. This book is a real business saga, written by an outstanding Japanese journalist. It shows the side of the auto giant’s success hidden from Western audiences. It analyzes the reasons for its success through the lens of the cultural and historical events of that time—and at the same time gives hope to modern business forced to survive amid economic stagnation.
The book is recommended for entrepreneurs, leaders at all levels, students of business schools, and people with an active life position.
Toyota began its rise-story when Japan was recovering from defeat in World War II. Against the backdrop of occupation and total devastation, company leadership created a production system whose efficiency surpassed even Henry Ford’s conveyor and other similar approaches. This book is a real business saga, written by an outstanding Japanese journalist. It shows the side of the auto giant’s success hidden from Western audiences. It analyzes the reasons for its success through the lens of the cultural and historical events of that time—and at the same time gives hope to modern business forced to survive amid economic stagnation.
The book is recommended for entrepreneurs, leaders at all levels, students of business schools, and people with an active life position.
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