Tim Cook

“A story of a modest genius who, after Steve Jobs’s death, led Apple to dizzying heights.

Steve Jobs’s death in 2011 left a gaping wound in one of the most innovative companies in history. Jobs was more than just the legendary founder of Apple and its CEO—he was the living embodiment of a global mega-brand. It was hard to imagine that anyone could take his place—and even more so, a modest and barely noticeable Tim Cook, whom many considered Apple’s “workhorse.”

With growing competition from Android and uncertainty about the company’s future products, many predicted Apple’s imminent catastrophe.

But eight years passed—and Apple’s business is thriving. After Jobs’s death, the company reached its peak: it became the most valuable corporation on the planet, the first in history whose value reached one trillion dollars. Apple’s share price has risen almost threefold.

Under Tim Cook’s firm leadership, Apple has plunged headlong into issues of renewable energy, organizing labor-friendly and eco-harmless supply chains, ensuring user privacy, and creating products that are easy to recycle. Tim Cook confidently leads the company into a new era of prosperity.

Using access to several Apple insiders, Kani tells an inspiring story of a man who dared to replace the irreplaceable. With confident and attentive leadership, the creation of an innovative production and sales system, and dedication to his own values, he achieved more than anyone could have imagined.”