“IT WILL NEVER WORK,” they told him. The idea of subscription video rental seemed to everyone who understood the market like pure nonsense. But not Mark Randolph. Despite the skepticism of investors and partners, he didn’t back down. That’s how Netflix was born. This is the story of the most unbelievable startup of the 21st century, told by its ideological inspiration and creator. The thrilling chronicle of turning a discarded idea from a friendly conversation into a giant in the movie and TV industry with more than 150 million subscribers worldwide. A book worthy to stand alongside Phil Knight’s «Shoe Dog» and Tony Hsieh’s «Delivering Happiness».