Incognito: The Secret Lives of the Brain

Renowned American psychologist Talma Lobel explains how the reactions of the senses to external stimuli influence our subconscious—and therefore our behavior and the decisions we make. The body is arranged so that some sensations—warmth, the softness of a surface, the sweetness of taste—feel pleasant, while others—cold, hardness, bitterness, and so on—cause dislike and anxiety. Can you learn to understand the “language of the body” and use this knowledge to your advantage? Of course! This book is about how to lift your mood and that of your loved ones, create comfortable living conditions at home and smooth communication at work, and even influence the outcome of important negotiations by applying knowledge of “physical” intelligence. The author supports her conclusions with results of numerous scientific studies and experiments, as well as interesting examples from her own practice.