Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini is a well-known American psychologist and founder of the field of psychology that studies how people are influenced.

If you’re looking for a book that will help you get what you want from others, this is it.

The author of the book “The Technique of Pre-Influence,” Robert Cialdini—the most-cited social psychologist in the world—spent many years studying the work of the best specialists to reach an unexpected conclusion. Geniuses of persuasion use techniques that help achieve the desired result even before negotiations begin.

Imagine you get your boss’s agreement right at the start of a conversation. Or get support from a colleague on a project without revealing all the details. Or persuade a seller to meet your request just by beginning to talk about it. This is an innovative method developed by an outstanding scientist and psychologist.