Targeting as a Remote Profession. A Practical Guide to Mastering the Profession from Scratch
6 hrs. 15 min.
Language
Russian
Author
Anastasia Lushnikova
Author
Anastasia Lushnikova
Narrator
Natalya Belyaeva
Narrator
Natalya Belyaeva
Description
Today entrepreneurs more and more often give up offices, and businesses move online. So working remotely is convenient! Owners don’t have to pay for an office, buy extra equipment, or arrange coffee breaks. Accordingly, there’s far less responsibility. And a remote employee can work more productively and efficiently while creating their own workspace. Because a targetologist is not just someone who ticks boxes in an ad cabinet—she has a creative approach, can think outside the box, and knows how to test hypotheses. That’s what sets them apart from office employees who sit within four walls. For example, there’s a hypothesis that at 00:00 algorithms and ads update, and ads launched at that time are turned on better. Any entrepreneur or specialist who works offline from 8 to 17 won’t launch it at 00:00 and shut it off at 6:00 just to test it. He may not even be interested. But for someone working remotely, motivation is there: for them, the result matters—so they’ll choose the optimal strategies.
08:37
00_Введение. От автора
16:48
01_Формула жизненного баланса
11:39
02_Постановка целеий
24:21
03_Как работать меньше, но лучше!
24:52
04_Личныий бренд таргетолога
05:43
05_Личное медиапространство
15:32
06_Instagram для бизнеса
07:30
07_Главный секрет высокой конверсии
04:40
08_Кто такой таргетолог
15:48
09_Для кого работает таргетолог!
27:31
10_Конкурентный анализ
16:03
11_Ошибка новичков при запуске рекламы в Instagram
07:49
12_Стратегия рекламной кампании
10:37
13_Какой бюджет закладывать на рекламу!
51:25
14_Рекламный кабинет
20:02
15_Настройка аудиторий
06:00
16_Таргетинг и ретаргетинг
11:59
17_Пиксель и события. Посадочная страница
09:06
18_Воронка продаж таргетолога
40:32
19_Лид-магнит
04:29
20_EMAIL-маркетинг
03:19
21_Мессенджеры и чат-боты
10:58
22_Оптимизация и масштабирование. Формулы расчета
02:01
23_Полезные сервисы и приложения таргетолога
07:43
24_Где еще искать заказы и клиентов
10:40
25_Словарь таргетолога
