Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World

It’s time to change how you think about competition, growth, and leadership—i.e., the business ecosystem as a whole. Ron Adner offers a new way of thinking and illustrates breakthrough ideas with convincing examples.

Today, company competition goes beyond industries. Instead of banking, there’s all of fintech; instead of television, there’s streaming video itself. In the new world, winning by the old rules of competition can mean losing.

Only by focusing on competition across the entire ecosystem (not just within your own industry) did Wayfair and Spotify avoid being crushed by Amazon and Apple giants. By expanding the boundaries of her industry, Oprah Winfrey transformed from a TV host into a multimedia magnate. Thinking in terms of ecosystems helped Microsoft revive cloud technologies. Each of these victories is based on a new approach to competition that you can apply to your organization.

This book by strategic planning expert Ron Adner will introduce you to the necessary concepts and tools and help you develop strategies that will allow your company to thrive in an era of change.