Blue Ocean Strategy
6 hrs. 33 min.
Language
Russian
Author
Vichan Kim
Author
Renée Mauborgne
Narrator
Denis Zhebelev
Narrator
Denis Zhebelev
Description
Does your company have to wage a fierce war for a place in the sun? Good news: the war is over! You now have a completely new and free market niche with no competitors, where all customers belong only to you.
This is your “blue ocean,” but you yourself must find it. How? With the audiobook "Blue Ocean Strategy," which provides practical tools for those ready to become discoverers of oceans of new opportunities!
This is your “blue ocean,” but you yourself must find it. How? With the audiobook "Blue Ocean Strategy," which provides practical tools for those ready to become discoverers of oceans of new opportunities!
Contents:
Part One: Blue Ocean Strategy
Chapter 1 Creating Blue Oceans
Chapter 2 Analytical Tools and Models
Part Two: Creating a Blue Ocean Strategy
Chapter 3 Reconstructing Market Boundaries
Chapter 4 Focusing on the Big Picture, Not Numbers
Chapter 5 Going Beyond Existing Demand
Chapter 6 Ensuring the Right Strategic Sequence
Part Three: Bringing the Blue Ocean Strategy to Life
Chapter 7 Overcoming the Key Organizational Obstacles
Chapter 8 Building the Implementation Process into the Strategy
Chapter 9 Conclusion: Sustainability and Updating the Blue Ocean Strategy
Chapter 1 Creating Blue Oceans
Chapter 2 Analytical Tools and Models
Part Two: Creating a Blue Ocean Strategy
Chapter 3 Reconstructing Market Boundaries
Chapter 4 Focusing on the Big Picture, Not Numbers
Chapter 5 Going Beyond Existing Demand
Chapter 6 Ensuring the Right Strategic Sequence
Part Three: Bringing the Blue Ocean Strategy to Life
Chapter 7 Overcoming the Key Organizational Obstacles
Chapter 8 Building the Implementation Process into the Strategy
Chapter 9 Conclusion: Sustainability and Updating the Blue Ocean Strategy
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