Working Backwards: Insights, Stories, and Secrets from Inside Amazon

To be an "AMAZONIAN" means knowing how to find the best, внедрять innovations, and achieve results no matter what. You can be an "AMAZONIAN" at any company—big or small. The key is to master the tools needed to exceed the client’s expectations every day.

Using legendary products like Kindle or Prime as examples, Colin and Bill explain how 14 principles from the company’s manifesto allow it to remain the largest and most successful internet-commerce platform in the world. This book isn’t about the history of the company—it’s about universal algorithms for hiring people, making decisions, and organizing business processes, tested in the harshest conditions.

Colin Bryar and Bill Carr are former vice presidents of Amazon. Company veterans, both in constant contact with Jeff Bezos for more than ten years each. Together they helped deliver global projects that shaped the direction not only of Amazon, but of the entire industry as a whole.