Storytelling on Social Media. An Unusual Look at Ordinary Texts, or How to Write a Story That Gets Read

Storytelling is an effective method that helps a copywriter draw the target audience’s attention to a product. In this book, you’ll find a detailed theory and exercises that will help you write engaging texts. You’ll be shown how to use storytelling, develop an idea, and turn it into an exciting plot—as well as how to diversify your text with anecdotes, fairy tales, and legends. In addition, the book includes practical exercises to improve your copywriting skills and create your first texts.