Dunkin’ Brands is the company that owns 13,000 Dunkin' Donuts franchises and about 8,000 Baskin-Robbins locations worldwide, with profit estimated at $240 million. Nigel Travis, CEO of Dunkin’ Brands, is convinced: the key to every leader’s success is a culture of criticism. In his book, he reveals the principles of a culture of criticism and explains how to win the love and respect of the team, improve company efficiency, and ensure stable growth.