Communication is just as essential a human need as any other basic requirement. The art of building connections with people is a crucial quality—and a guarantee of thriving in society. That’s why it’s so important to develop social interaction skills. This book provides data from research and discoveries in the field of human behavior. Theoretical reflections are backed by practical recommendations for achieving any social goal. You will find answers to questions like: how to become popular and win people over; how much the psychology of a positive mindset, two-way perception, and reciprocity of sympathy influence your relationships. You’ll recognize your toxic habits that you need to get rid of if you’re aiming for social success, and learn how to make a favorable impression. Social intelligence—the whole point of this book—is an invisible force that will support you and help you raise your social status.