First It Will Be Scary: 7 Lives I Had to Live to Become a Real Entrepreneur

A unique story of one person that will impress thousands. Sergey Lektorych is the founder and генеральный директор of the company “ISP,” which ensures fire safety at the largest sites in Russia and the CIS countries. But it wasn’t always like that. A bookan, a rocker, leader of an street gang, a politician who was sentenced—at different periods of life, all of this is his history. Sergey has literally lived several lives, and he tells what each of them taught him. In his book Sergey shares tools for effective management and self-control skills. “At first it will be scary” is not only an exciting story, but also a formula for any action. Fear is always there—what matters is to get used to it and not be afraid of it.