Say It Like It Was Meant: The Most Effective Phrases for Influence and Persuasion

A small change in wording can radically affect the outcome of a conversation. This discovery shocked Phil Jones, one of the most in-demand business speakers on the planet. He found that there are phrases—so-called triggers—that speak directly to the listener’s subconscious. As a result, a person makes the decision you need without really understanding why they act this way rather than another. For years, Phil Jones collected “trigger” phrases and tested their effectiveness on people he negotiated with, on the attendees of his seminars, and on participants in pitching sessions. The result is this book, which has gathered more than 1,000 positive reviews on amazon.com and became the number one bestseller in its field. With it, you will learn how to:
• formulate your thoughts in a way that provokes the reaction you want from your counterpart;
• choose the most effective conversation strategies;
• use phrasing structures that block the opponent’s critical thinking;
• employ “triggers” in conversation that prompt the audience to take immediate action.