The Power of Persuasion: The Art of Influencing People

Conviction is a powerful force. Every day we become more dependent on our ability to persuade others. Whatever task we face—to obtain agreement, to achieve a decision, to change someone’s attitude—our success depends on how great our power of persuasion is. Much of success comes from self-esteem and from assessing the situation: internal awareness of oneself, and external awareness of what is happening around us. Developing persuasion skills, in James Borg’s view, can be done practically by anyone. In this audiobook, the author step by step explains how to use the secrets of psychology for the benefit of our communication with the world—not only in business, but also in personal life.