The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Everything brilliant is simple! Jack Trout and Steve Rivkin convincingly show in their book that this applies not only to great scientific discoveries but also to business. The authors “disassemble” and simplify such aspects as leadership and personnel management, pricing and marketing. In each case they aim to get to the core—to understand the true state of things. You’ll learn that industry giants like General Electric, Intel, and Procter & Gamble, choosing “The simpler—the better!” as their motto, achieved outstanding success, while other well-known companies suffered major financial losses simply because they made the problems before them too complicated. Read the book and you’ll discover the power of simplicity and the usefulness of common sense! It will be interesting to everyone: from professional managers and marketers to people taking their first steps in entrepreneurship.