The Power of Moments: Why Certain Experiences Have Extraordinary Impact

This book is about moments you remember for life—and sometimes moments that radically change it. And about how to create them and make your life brighter and more meaningful. For everyone who wants to create memorable moments for themselves and others.

The Heath brothers are authors of several world bestsellers, including “Made to Stick,” “The Heart of Change,” and “Switch: How to Change Things When Change Is Hard,” which were translated into 30 languages.

Chip Heath teaches at the Stanford Graduate School of Business. Dan Heath works as a leading specialist at the Center for the Advancement of Social Entrepreneurship at Duke University.

Their book “Made to Stick,” recognized by The New York Times and The Wall Street Journal, became a bestseller worldwide. It explains the principles of making good decisions. The Heath brothers offer a simple four-step method that will teach you how not to fall into the traps our brains cleverly set.

“Switch,” which is included in Amazon’s TOP 10 in the “Decision Making” section, is about the art of making well-considered decisions. The Heath brothers believe it’s so hard for us to achieve constructive change because of the conflict between emotional and rational thinking. They teach you to find balance between the emotional and the rational.