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The Personal MBA: Master the Art of Business

The Personal MBA: Master the Art of Business

15 hrs. 52 min.
Description
Josh Kaufman is sure: you’ll achieve better results (and save hundreds and even thousands of dollars) if you take up self-education. In his book, he lays out the basics of entrepreneurship, marketing, sales, and financial management; he explains key concepts in system design and personal psychology.

Josh Kaufman is an outstanding manager, author of the bestseller “Self-Made MBA” and head of the eponymous internet project. In almost 10 years since the project launched, more than 3 million people have visited the site.

Josh deliberately turned down traditional business education and chose the path of self-education. One of his main “universities” was work at Procter&Gamble. However, he constantly wondered how to obtain knowledge of a quality comparable to what you get from classic business schools on his own. Josh developed a unique interdisciplinary approach that helped thousands of managers from different fields gain the knowledge they needed.

The author of the bestseller “Self-Made MBA”—a book that is in the TOP-10 best business books and can replace an MBA degree in many respects. In this alternative business textbook, Josh explains how the business system works and the people inside it—how to build a company, create a good product, promote it, what business models exist, and how to manage finances.
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