Sasha Elanskaya and her two enterprising friends open an image salon called “Triada.” But instead of success, serious troubles fall upon them: one after another, clients of the salon are killed by shots from an unknown killer. Each of them visits this prestigious establishment the day before her death, intending to become even more beautiful and attractive. Yet as soon as the woman’s purse contains the brand card of “Triada,” with a scheduled day and time for a return visit, the poor woman’s life is no longer worth a broken farthing.