This book became a bestseller in America right after it was released. No wonder—it overturns long-held ideas about “proper” business management, which, in practice, very often stand in the way of success. The authors, two successful entrepreneurs, explain how to start or improve your existing business—and more precisely, your way of thinking about it—in order to gain an unprecedented degree of freedom and achieve far greater efficiency.
The book will be very useful both for beginner and experienced entrepreneurs. At the same time, it inspires you, confuses you, takes you out of your comfort zone, and provides useful practical foundations. You didn’t even know that business could be like this!