It’s said that the first three years of a company’s life are the hardest. In the first year, up to 80% of businesses close. However, the “valley of death” is commonly called precisely the three-year mark. During this time, an entrepreneur manages to make many mistakes—one more cross on the “cemetery” of companies that have perished. But there is another path: with every mistake, you gain immunity, and in the end you make it into the 10% who survived.
In my first book, “The Path of One Agency,” I talked about how I created and developed the real estate agency “Whiteville.” At that time, our company had just turned three years old. I was looking for ways to grow the business and decided to open “Whiteville” offices in London and Dubai. But on our way there was a real challenge—a pandemic of a deadly virus. Like a storm cloud, it appeared unexpectedly on the horizon and changed the usual way of life not only in Moscow, but all over the world. How we made it through the pandemic and managed to build a large international real estate agency—you’ll learn in the pages of this book.