Psycho Tricks: 69 Communication Techniques They Don't Teach You in School

Psycho-tricks are simple techniques that help put a rude person in their place, protect personal boundaries, win an argument, agree on favorable terms for a deal, or convince yourself not to give up on the path to your goal. No matter what experience you have with self-control and negotiation, the charm of psycho-tricks is that they work in any case and require minimal practice.

The author of this book is Igor Ryzov, a leading expert in negotiations, the author of four bestsellers and a two-time winner of the “Business Book of the Year” award. He offers 69 psycho-tricks for:

• effective reactions to tactless remarks;

• protection from psychological aggressors;

• defeating a gaslighter;

• successfully convincing the opponent;

• overcoming fear and anxiety;

• setting yourself up for super-achievements.